DXP & Composable

Optimizely, formerly Episerver, competes with Adobe, Sitecore, Acquia, and Salesforce, along with the composable and MACH vendors like Commercetools and Contentful. Episerver itself came from the 2015 merger of EPiServer and Ektron, then acquired Optimizely in 2020 and took its name in 2021. Its customer data platform, the Optimizely Data Platform, came from the Zaius acquisition. Here is the lineage,…

Fonteva and Togetherwork The association industry is always on the move. In particular, the association management system or AMS space is known for mergers and acquisitions. Fonteva, one of few AMSs built directly on Salesforce, announced its sale to Togetherwork. We were lucky enough to meet with Fonteva's Chief Marketing Officer and Board Member Jake Fabbri to discuss this association…

In Gartner's 2021 Magic Quadrant for DXPs, Episerver (Optimizely) rises to its highest level yet, but the analyst points out branding challenges. Learn the history of the Episerver brand.

A comparison of WordPress to Episerver DXP. Can a CMS be compared to a DXP? Learn why such a comparison does not bear fruit.