I build product clarity where businesses get messy: fragmented platforms, unclear journeys, scattered data, and high-stakes bets on what to build next. My work spans product strategy, UX, and applied AI, with a track record of turning ambiguity into systems that scale.
A few outcomes
6x
Faster MVP delivery
50%
Increase in average deal size
2 → 25
Product and design team scaled
25%
Of company revenue influenced
100+
AI prototypes shipped in 50 days
I build the AI myself.
RevMax, wpt, and the Dashboard Intelligence Layer aren’t slideware. They run in production, on real data, making real decisions. This is RevMax pulling five revenue sources into one model and ranking what to do next:
A live run. Real output, generalized. See the systems I build →
At Cavallo, I turned an AI bet into a shipped product.
As VP of Product, I made the call to build ML into the core of a distribution platform, under real ambiguity about whether it would land. The result was Customer IQ: account segmentation and churn-risk scoring, live inside distributor workflows on SalesPad and Microsoft Business Central.
About Me
I work at the intersection of product strategy, UX, content systems, CMS architecture, and applied AI. My strength is seeing the hidden structure inside complex digital businesses, the fragmented products, messy content, unclear journeys, and scattered data, and turning it into clear systems people can use, scale, and grow. I’m at my best when the problem is ambiguous and the path forward needs to be made visible. Twenty years, one repeatable pattern: make the complex legible, then build it to scale.
Recent thinking
“Taste” Is Doing More Work Than You Think
“Taste” Is Doing More Work Than You Think
AI’s Extraction Problem
AI’s Extraction Problem
Seeing the Matrix