Strategy & UX Lead
My practice connects design thinking, strategy, branding, and analytics to deliver transformative digital experiences.
- User Research
- Customer Journey Design
- Usability Testing
- User Interface Design
- User Experience Design
- Brand Strategy
Strategy
- Vision & Discovery Alignment
- Product Management
- Cross Functional Team Leadership
- Agile Roadmap Creation
- Executive Communications
- Engagement Structuring
Analytics
- Digital Experience Optimization
- Cross-platform Data Planning
- Conversation Rate Optimization
- Reporting Structuring
- Analytics Visualization
- Agile Coaching
- Scrum/Kanban Training
- Agile Transformation
- DesignOps
- Agile Project Management
Select Client Case Studies
The following case studies are a selection of work from 2010 to 2025
Servant leadership, kaizen, and collaboration are unstoppable
The spirit of my engagements is to stay open-minded and keep learning. I believe in seeking understanding as the foundation for great strategy. Learn more about me.
Recent Ideas
The Perils of Confirmation Bias in UX Research
The Perils of Confirmation Bias in UX Research
Rethinking the User Experience for Modern Ecommerce
Rethinking the User Experience for Modern Ecommerce
Optimizely B2B Commerce Leader in Forrester Wave
Optimizely B2B Commerce Leader in Forrester Wave
Select Clients
Collaborating to Connect Audiences and Brands
