Optimizely (Episerver) Competitors, the CDP, and the Ektron Lineage Vintage engraving of classified insect specimens with a magnifying loupe and specimen boxDXP & Composable

Optimizely (Episerver) Competitors, the CDP, and the Ektron Lineage

Optimizely, formerly Episerver, competes with Adobe, Sitecore, Acquia, and Salesforce, along with the composable and MACH vendors like Commercetools and Contentful. Episerver itself came from the 2015 merger of EPiServer and Ektron, then acquired Optimizely in 2020 and took its name in 2021. Its customer data platform, the Optimizely Data Platform, came from the Zaius acquisition. Here is the lineage,…
Joe Post
September 15, 2024