This update covers Q1 and Q2 for 2023. Explore the latest advancements in Optimizely’s Q2 2023 update, including groundbreaking AI integrations and strategic product enhancements. Additional information is available directly from Optimizely via webinars, YouTube, and developer documentation. We’ve synthesized several updates into this post.
Branding & Market Positioning
- CMS is now “Orchestrate” alongside “Welcome”
- “Experiment” covers original “Optimizely” products, Full Stack and Web
- Monetize replaces B2B and B2C Commerce which going forward is now “Configured Commerce” and “Customized Commerce”
- History of Episerver Branding
Content Marketing Platform: Revolutionizing CMS with ‘Orchestrate’ and ‘Welcome’
- Now included generative AI (GPT-3) and Instruct
- Microsoft Teams Connector is now available
- Campaign Milestones
- Experimentation and Content Orchestration
- Working on process and workflow challenges
- optimizely.beta
- Collaboration Workflow
Optimizely Data Platform Data
- Coming to CMS
- Realtime segmentation coming to CMS via API and Front-end features
Optimizely CMS and DAM
- tighter integration of media assets in CMS
- CMS functionality for Asset Renditions – smart focus/focal point selector, size generators
- Video Renditions – various formats
- AI Content Generator in CMP for Images
CMS UX Improvements
- Headless Edit Mode
- New CMS Dashboard
- Headless Content Tree, Search, and Edit
Optimizely Product Strategy
- where investment is happening
- longer-term initiatives
- adding value to practices
Feature Experimentation
- Generative AI
- Working with both Google and Microsoft on Generative AI
- Other AI in roadmaps
- Experimentation Collaboration in CMP
- CMP and CMS integration for publishing – content blocks, pages, from CMP with an approval process
Composable Stack
- Exploring potential partnerships with Next.JS
- Commitment to composable stack
- Exploring deeper integrations with Next.JS
An Ecosystem of Apps on Optimizely Infrastructure
- Inviting partners to develop connectors
- OCP (Optimizely Connect Platform)
Content Graph
- stronger headless capabilities
- faster implementations
- headless enablement webinars are available
Content Graph Developments
- Search, Query, and Deliver Content using GraphQL
- JSON returned
- Provisioned directly from PaaS Portal
- Single Endpoint
- Schemas based on each CMS implementation
- Content Graph Documentation
- Search
- Dynamic Blocks and Sites
- Headless Content Delivery
- Potential speed improvements
- Going forward this service will continue to see speed improvements
Content Graph
- CMS first
- None committal to other Optimizely data coming into content graph timing
- Commerce data coming to the content graph is unclear on the timing
Search and Navigation
- no official word on if this is a full replacement of search and nav
- for some clients, this could be an alternative search feature as demonstrated in the Content Graph docs
Optimizely ID
- SSO for Optimizely platforms
- 3 components – authentication, authorization, administration
- Multifactor Authentication (MFA)
- All customers are expected to adopt Opti ID within 12 months of General Availability or GA, no later than contract renewal or whichever is first
- CMS 12 and Commerce 14 are automated to carry over and migrate
Additional Optimizely Update and roadmap webinars are available directly from Optimizely on their Roadmap Webinars Page.
