This list of reading recommendations from association experts helps business executives and association leaders tackle the challenges of 2021. A guest on The Association Podcast recommended each resource. In our first 11 episodes, we asked each guest to share a recommendation that has influenced them recently.
These recommendations reflect the many challenges of a year dominated by a global pandemic and all that has brought with it. There are reflections on life, hope, building positive cultures, confronting racism, and building inclusive cultures. While many of these books and resources are focused on business and leadership, there are escapes into nostalgia and celebrity.
The Association Podcast
Episode 2: Jake Fabbri Chief Marketing Officer and Board Member at Fonteva
Trailblazer
The Power of Business as the Greatest Platform for Change
By: Marc Benioff, Monica Langley
Episode 3: Gretchen Steenstra, Strategic Consultant, DelCor
No Time Like the Future
An Optimist Considers Mortality
By: Michael J. Fox
Positive Intelligence
Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours
By: Shirzad Chamine
Talking to Strangers
What We Should Know About the People We Don’t Know
By: Malcolm Gladwell
Trillion Dollar Coach
The Leadership Playbook of Silicon Valley’s Bill Campbell
By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
Powerful: Building a Culture of Freedom and Responsibility
By: Patty McCord
Narrated by: Patty McCord, Alex Hyde
The Coddling of the American Mind
How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
By: Jonathan Haidt, Greg Lukianoff
Episode 4: Michael Hoffman Founder and CEO of Gather Voices
The Sum of Us
What Racism Costs Everyone and How We Can Prosper Together
By: Heather McGhee
Episode 5: Jeff Cooper, Former President and CEO, ExpoLogic
The Psychology of Money
Timeless Lessons on Wealth, Greed, and Happiness
By: Morgan Housel
Episode 6: Patrick Dorsey EVP Marketing at Impexium
Beastie Boys Book
By: Michael Diamond, Adam Horovitz
Episode 7: Andrea Chang, VP Project Delivery at Adage and Craig Peake, Sr. Director, Enterprise Programs Manager at AMS GEEK
Craig’s reading:
Deep Work
Rules for Focused Success in a Distracted World
By: Cal Newport
Andrea is reading:
The Subtle Art of Not Giving a F*ck
A Counterintuitive Approach to Living a Good Life
By: Mark Manson
Quit Like a Woman
The Radical Choice to Not Drink in a Culture Obsessed with Alcohol
By: Holly Whitaker
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
By: Robert Iger
Episode 8: Larissa Fair, Senior Director of Marketing & Communications at U.S. Energy Storage Association
The Push
A Novel
By: Ashley Audrain
Episode 9: Eric Thurston, CEO, TCP Software and Former CEO, Personify
The Book of Satoshi
The Collected Writings of Bitcoin Creator Satoshi Nakamoto, 1st Edition
By: Phil Champagne
Episode 10: Ryan Costello, Chief Strategy Officer, MemberSuite
Episode 11: Rick Bawcum, Founder, and CEO of CIMATRI
The Core Value Equation
By: Darius Mirshahzadeh
Conscious Capitalism
Liberating the Heroic Spirit of Business
By: John Mackey, Raj Sisodia, Bill George
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Revised & Updated
By: Marcus Sheridan
Joe Post, VP Strategy & UX at Adage Tech
Leading Digital
Turning Technology Into Business Transformation
By: George Westerman, Didier Bonnet, Andrew McAfee
Made to Stick
Why Some Ideas Survive and Others Die
By: Chip Heath, Dan Heath
Jake Toohey, Senior Digital Consultant at Adage Tech
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim
![This Might Get Me Fired: A Manual for Thriving in the Corporate Entrepreneurial Underground by [Gregory Larkin]](https://i0.wp.com/m.media-amazon.com/images/I/51bKFM0YoJL.jpg?fit=1080%2C175&ssl=1)
This Might Get Me Fired: A Manual for Thriving in the Corporate Entrepreneurial Underground Kindle Edition
by Gregory Larkin
Ben Muscolino, CEO AMS Geek, and CEO at Breezio
Greenlights
By: Matthew McConaughey
Narrated by: Matthew McConaughey
Is there a book or resource that’s made a difference for you recently? Share in the comments below.
