I joined Adage as Director of Creative Services and founded its strategy and UX practice from scratch: the methodology, the engagement model, the team, and the products. As VP of Product Strategy and UX I grew that practice from two people to more than twenty-five, took it to over a quarter of company revenue, and was promoted to the executive leadership team.
I led the largest engagements end to end, from the sales conversation through delivery, for clients across the arts, healthcare, associations, and enterprise B2B.
Two people to twenty-five. A quarter of company revenue.
Over eight years I grew average deal size by more than half and set company records for new-service engagements. My team carried a dual identity that most agencies never manage: we shipped Adage’s own commercial software products and delivered every major client engagement at the same time.
What I built
- A productized practice. I created Adage Align, our proprietary discovery and strategy methodology, plus more than twenty digital strategy, UX, and analytics services and 300-plus documented process guides.
- Three commercial software products. SmartSeat, a mobile-first select-your-own-seat platform for complex venues; ACE Commerce for subscriptions, memberships, and ticketing; and a packaged Faceted Search UI accelerator, sold multiple times.
- A company-wide Agile transformation. I trained scrum masters and product owners, reduced more than forty workflows to one, and increased throughput by 50%.
- The Association Podcast. I founded it and grew it to 40 episodes, earning MarComm Gold and AVA Digital Gold awards.
Selected engagements
- American Academy of Pediatrics. A seven-year transformation that unified more than 120 sites and brands, including enterprise federated search across 16 content sources. I presented strategy and roadmaps to the AAP board.
- Church Pension Group. A redesign of the HCM platform for a fund serving 40,000 daily users, built on 500-plus prototypes, that cut service call volume by 15%.
- The Kennedy Center. Five sites unified into one over a three-year program.
- Monterey Bay Aquarium and SFJAZZ. Digital experience strategy and design for two of the country’s signature cultural institutions.