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Season One – Wrap

As season one comes to a close the team reflects on a great season.

Jake, Ben, and I would like to thank all of the guests and collaborators for creating this series of CAE credit-earning webinars. We started this series early on in the COVID-19 crisis when we were having a conversation about “disruption”. We started the series with the observation that while disruption has been a buzzword for many years, in 2020 “actual disruption” occurred. In the series, we learned a lot from our community of clients and partners. We explored a wide range of topics from artificial intelligence to the emergence of hybrid events.

Actual Disruption Episode 01. Panic, Toothpaste, and Toilet Paper

Episode One Highlights

  • Why Actual Disruption
  • Pandemic Predictions
Actual Disruption Episode 02. The Future of Live Events

Episode Two Highlights

  • Special Guest CVENT
  • The Rise of Virtual Events
  • The Future is Hybrid Events
Actual Disruption Episode 03. Members are using the LMS, right? But how?

Episode Three Highlights

  • Special Guests Web Courseworks and Blue Sky ELearn LMSs
  • The Rise of the LMS as a “Actual Disruption” Pivot
  • Lessons Learned from Organizations Pivoting to an LMS
Actual Disruption Episode 04. Dominate Digital Donations

Episode Four Highlights

  • Special Guest CharityEngine
  • Donations for Non-profits could be an under-explored revenue stream
  • Create your own “Shark Week” to differentiate your organization

Actual Disruption Episode 05. Does Your Data Move the Needle?

Episode Five Highlights

  • Special Guests Dan Hickey and Julie Sciullo of Delcor and Association Analytics
  • The Rise of Analytics in COVID-19 Times
  • How Data Can Inform Your Future Pivots
Actual Disruption Episode 06. Are You A Content Hoarder? Find Cash in Your Content

Episode Six Highlights

  • Special Guest AHIMA
  • An association product manager shares how his organization flipped the content and product equation
  • Defining a Content First Approach to Product Development
Actual Disruption Episode 07. Quarantine All-star Reunion

Episode Seven Highlights

  • All Previous Special Guests Return to recap Actual Disruption to date
  • Guests share their most memorable moments from the series
Actual Disruption Episode 08. Got leads? What now?

Episode Highlights

  • Special Guests from HighRoad Solutions
  • How associations can approach marketing automation with a “best-of-breed” approach
  • The Power of Marketing Automation

Actual Disruption Episode 09. Authentically Engage Your Members with Video and Expand Your Organizations’ Reach

Episode Highlights

  • Special Guest Michael Hoffman of Gather Voices
  • How user generated content can create authenticity
  • The association members voice
Actual Disruption Episode 10. AI and Machine Learning: A Few Reasons Associations Need to Get On-Board

Episode Highlights

  • Special Guests Tasio and Episerver
  • Machine learning is growing exponentially
  • Machine learning and artificial intelligence are scary to many but does not have to be

Image Credit: “‘Antennas'” by Biblioteca Rector Machado y Nuñez is marked with CC PDM 1.0