You have probably heard about the now-viral sensation ChatGPT. Microsoft is going to attempt to make Bing and ChatGPT synonymous. Right now the research beta is available and millions have already signed up. While most are asking ChatGPT to generate cover letters and blog posts there is much more power in artificial intelligence here. ChatGPT for Associations & Nonprofits unlocks some amazing potential.
OpenAI’s ChatGPT is a cutting-edge technology that is changing the way organizations communicate. With its advanced natural language processing capabilities, ChatGPT can easily understand and respond to complex queries and conversations. This powerful tool is helping organizations streamline their operations, improve customer engagement, and drive growth.
How ChatGPT Can Help Associations
ChatGPT can assist associations in a variety of ways, including:
- Member engagement: ChatGPT can be used to create AI chatbots that can interact with members and provide them with the information they need. This can improve member engagement and satisfaction by providing quick and accurate responses to their questions.
- Event management: ChatGPT can assist in the planning and execution of events by providing recommendations for venues, speakers, and other logistical details.
- Content generation: ChatGPT can be used to create high-quality, keyword-rich content for associations’ websites and social media channels, which can help improve their search engine rankings.
- Data analysis: ChatGPT can be used to analyze large amounts of data, such as member feedback and surveys, to identify trends and make data-driven decisions.
The Benefits of ChatGPT for Associations
ChatGPT offers a wide range of benefits for associations of all sizes. Its advanced natural language processing capabilities allow it to understand and respond to customer queries and concerns quickly and accurately. This means that organizations can provide better customer service and support, which can lead to increased customer satisfaction and loyalty.
In addition, ChatGPT can be used to automate repetitive tasks and free up staff to focus on more important tasks. This can help to increase productivity and efficiency, which can ultimately lead to cost savings for the business.
ChatGPT for Associations & Nonprofits
One of the key ways that ChatGPT is changing the game for businesses is through its ability to understand and respond to customer inquiries in real time. This allows organizations to provide immediate assistance to customers and resolve issues quickly.
The Future of ChatGPT and Association Communications
As ChatGPT continues to evolve and improve, it is clear that it will play an increasingly important role in the way organizations communicate. Its advanced natural language processing capabilities will allow it to understand and respond to customer queries in even more sophisticated ways, and this will lead to even greater efficiency and cost savings for businesses.
In addition, we expect to see ChatGPT being used in a wide range of new and innovative ways, such as in virtual assistants, customer service chatbots, and workflow and process automation.
As an association leader, you may be interested in what ChatGPT already knows about your organization’s content. Take for example The American Academy of Pediatrics’ policy statements on the consumption of juice for kids.
As a digital strategy consulting group focused on the nonprofit and association space it is a rush to see associations’ data come back in ChatGPT. Take for example this chat on massage therapy.
What we find interesting is that these sorts of queries are boring. Amazing and boring. Where ChatGPT gets fun is with data analysis and process automation. Zapier and ChatGPT are already showing a ton of promise with early integrations. Take a list of new members and put them into HubSpot. Done. Take that same list and write them a personalized new member onboarding email. Done. Write an Outlook macro to identify which member types are the most actively being emailed. Done. There are already several integrations with Gmail and Google Sheets that bring ChatGPT power into existing workflows.
ChatGPT Top 50 Capabilities
As a large language model, ChatGPT capabilities include:
- Text generation
- Language Translation
- Text summarization
- Question answering
- Text classification
- Sentiment analysis
- Image captioning
- Text-to-speech
- Speech-to-text
- Text completion
- Text-based conversation
- Text-based games
- Text-based trivia
- Text-based story generation
- Text-based jokes
- Text-based fashion recommendations
- Text-based interior design recommendations
- Text-based automotive recommendations
- Text-based AI technology recommendations
- Poem generation
- Song lyrics generation
- Text-based data analysis
- Text-based financial analysis
- Text-based legal analysis
- Text-based medical analysis
- Text-based scientific analysis
- Text-based engineering analysis
- Text-based business analysis
- Text-based marketing analysis
- Text-based customer service
- Text-based virtual assistance
- Text-based scheduling
- Text-based reminders
- Text-based pet recommendations
- Text-based weather forecast
- Text-based news forecast
- Text-based sports forecast
- Text-based stock forecast
- Text-based movie forecast
- Text-based book forecast
- Text-based cooking recipes
- Text-based DIY instructions
- Text-based travel recommendations
- Text-based product recommendations
- Text-based career recommendations
- Text-based education recommendations
- Text-based fitness recommendations
- Text-based lifestyle recommendations
- Text-based beauty
As an association or nonprofit do you struggle with any of the above? Consider all the categories ChatGPT could impact.
A quick proof of concept using text translation. We took a quick snippet from Ortho-info.org and instantaneously had a serviceable translation. ChatGPT’s advanced natural language processing capabilities allow it to understand and respond to customer queries in a variety of languages. Businesses can expand their reach and serve customers all over the world.
How Associations Can Use ChatGPT
- Chatbots for FAQs, Customer Support
- Content Creation, newsletters, blog posts, etc.
- Personalized Content for emails, social media
- Event Planning and Coordination: creating agendas, scheduling, reminders
- Data Analysis, looking for patterns and insights
- Strategy, leveraging the data analysis
Value of ChatGPT
- Improve communication
- Automate Repetitive tasks
- Gain valuable insights
- Save time and resources
- Improve member experience
How Associations Can Integrate ChatGPT
- Chatbot
- Conversational Forms using natural language inputs rather than filling out a static form
- CMS integrations like Optimizely’s coming tools are built right into the editing experience
OpenAI offers different plans that vary in price and usage limits, depending on the needs of the user. They also offer a free plan for developers, students, and researchers that allows you to test the API and experiment with the models before committing to a paid plan. OpenAI also offers an enterprise version of the API, which provides additional features and support and is intended for larger organizations and high-traffic use cases. Integration requires integrating OpenAI API endpoints using JavaScript, Python, or similar.
API endpoints allow you to send requests to the model, including text input, and receive a response in the form of generated text. Some of the endpoints available for integrating ChatGPT with a website include:
- Generate API: This endpoint allows you to generate text based on a given prompt or input. It can be used to generate responses for a chatbot, create written content, or answer questions.
- Completion API: This endpoint allows you to complete a given text based on a prompt. It can write personalized content, such as personalized emails or social media posts.
- DALL-E API: DALL-E is a similar model to ChatGPT but specialized for image and video generation.
- Language API: This endpoint allows you to perform natural language processing tasks, such as language detection, sentiment analysis, and named entity recognition.
How to Implement ChatGPT in Your Association
Implementing ChatGPT in your association is a straightforward process. First, you will need to select a ChatGPT platform that fits your association’s needs. There are many options available, such as OpenAI’s GPT-3, which is a powerful and versatile language model that can be used for a wide range of applications.
Once you have selected a platform, you will need to train the model by providing it with relevant data, such as member information and association-specific language. This process can take some time, but it is necessary to ensure that the model is tailored to your association’s specific needs.
Finally, you will need to integrate the ChatGPT model into your association’s existing systems and processes. This may involve creating a chatbot for member engagement or using the model to generate content for your website.
By using ChatGPT to improve member engagement, plan events, create content, and analyze data, associations can streamline their operations and provide a better member experience. If you’re interested in using ChatGPT for your association, be sure to choose a reputable platform and invest the time and resources to train the model to meet your specific needs.
First Party Data
Many associations and nonprofits are content factories. Think of all the policy statements, research, learning materials, advocacy materials, etc. Consider all the membership data associations collect. Now is the time to consider if your organization wants its hard work to be consumed free of charge by ChatGPT. Currently, most of the AI tech that is emerging still relies on web scraping of content. You could block these robots from accessing your site as a stopgap.
Media companies, whose work is quite important to large language models (LLMs), may also want to consider some of these ideas to restrict generative AI systems from accessing their own content, as these systems are currently getting their crown jewels for free (including, likely, this very op-ed). For instance, Ezra Klein mentioned in a recent podcast that ChatGPT is great at imitating him, probably because it downloaded a whole lot of his articles without asking him or his employer.
Critically, time is also on the side of data creators: As new events occur in the world, art goes out of style, facts change, and new restaurants open, new data flows are necessary to support up-to-date systems. Without these flows, these systems will likely fail for many key applications. By refusing to make new data available without compensation, data creators could also put pressure on companies to pay for access to it.
Wired.com https://www.wired.com/story/chatgpt-generative-artificial-intelligence-regulation/
The User Experience
One final consideration is the overall user experience expectations that ChatGPT will set.
- ChatGPT can provide a singular answer to a query. That experience comes at the cost of reviewing multiple sources, that is, speed over authority. In our research with associations we already see Google Search filling a similar utility for association members. ChatGPT is poised to hyper-accelerate this expectation.
- ChatGPT is a chatbot by definition. Effectively then, it eliminates the need for many user interfaces. For many associations catching up to the value of UX/UI this technology could leapfrog traditional search interfaces like faceted search.
Conclusion
OpenAI’s ChatGPT is a powerful AI tool that is revolutionizing the way organizations communicate. Its advanced natural language processing capabilities allow it to understand and respond to customer queries with ease, which can lead to increased customer experience satisfaction and loyalty. In addition, ChatGPT can automate repetitive tasks and free up employees to focus on more important tasks, which can ultimately lead to cost savings for the business. As this technology continues to evolve and improve, we can expect to see ChatGPT play an even more important role in the way organizations communicate in the future.
